Utilizing premium SMS billing via our direct connections with mobile network operators around the world, we are able to reach mobile subscribers and bill them for content or services through their mobile phone bills. myFUGEN is placed within the market place as a direct connection between our clients, the telecommunication providers and the end consumer, allowing our clients to deliver content, charge their customer and receive the revenue generated.
Premium SMS is a billing mechanism that enables content and service providers to charge cell phone subscribers for their services. Charges are billed by the wireless carrier directly to the end-user’s cell phone account.
There are two types of Premium SMS: mobile originated (MO) and mobile terminated (MT). In MO Premium SMS, when a cell phone subscriber sends an SMS to a Premium SMS Short Code, the carrier adds the surcharge to the end –user’s cell phone account. MT Premium SMS is similar, the charge occurs when the cell phone receives a message from a Premium SMS Short Code.
The content/service provider decides what amount to charge the end-user in accordance with the type of service offered. The charge would be for a subscription to a cell service (e.g. monthly subscription to receive horoscopes), or simply a one-time charge (to vote for a favorite band or download a ringtone for example). Charges range from $0.49 to $9.99.
Premium SMS operates under a revenue-sharing model. A percentage of Premium SMS revenue is kept by the wireless carrier to cover costs associated with billing and delivery. The percentage withheld by carrier depends on the carrier, price point and volume. The average range is between 40%-50%.
Fugen Mobile has taken care of all the components for this campaign using the Premium SMS module.